Drinkaware aims to change the UK’s drinking habits for the better. They are an independent, UK-wide charity, and are supported by voluntary donations from across the drinks industry to equip people with the knowledge needed to make decisions about how much they drink. They promote responsible drinking and find innovative ways to challenge the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm.
For the facts about alcohol visit www.drinkaware.co.uk.
Drinkaware work with the drinks companies and retailers to help tackle alcohol misuse. They also work with organisations and individuals across the UK to fulfil the educational, community and awareness campaigning function envisaged in the Government’s Alcohol Harm Reduction Strategy. They do this by providing accessible, evidence-based information about alcohol and its effects to employers, young people, teachers, parents and community workers, using a range of mediums, such as film, multimedia and TV, they help dispel myths and present the honest facts about alcohol.